Who We Are

We're a fun bunch that don't take ourselves too seriously, with over 20 years experience in the most successful energy startups from the past two decades. We've realised the issues in the energy industry as both a customer and an employee, we're ready to shake up the energy world and ensure it goes the way of the floppy disk to pave the way for Mina; a digital first in the industry.

Ashley Tate

CEO
Serial entrepreneur. Starting his first company at 15, he has a record of challenging industry norms and finding niche markets. Ashley oversees the Group strategy and implementing new ideas.

Tracey Houlihan

COO
24 years of retail energy experience. Former Operation Director at Spark Energy. Tracy has a track record of success with start-up energy suppliers, more recently Ovo and Octopus Energy - currently one of the UK’s fastest growing technology-led energy suppliers.

Paul Wheatcroft

CFO
Former Group Finance Director of Ecotricity, one of the UK’s most profitable independent energy suppliers. Over 15 years of director level experience and a track record of growing start-ups to £100m+ businesses.

Dave Richardson

CTO
Former CTO of Spark Energy. Lead a team which successfully implemented a new billing and CRM system for over 400,000 accounts. Dave has over 26 years tech experience in start-ups and challenger energy brands.

Peter Saunders

Director Of Product
Peter has over 10 years of implementing business change and new product innovation within the domestic energy industry. Peter is responsible for taking ideas from novel concepts into simple, viable and profitable customer propositions.

Sarah Middleton

Director Of People
Sarah has 20 years HR experience in senior and board level roles. FCIPD qualified and a member of the IOD, her recent roles include the Global HR Director at Berghaus and Director of People for DFS Group, delivering large scale transformational change through the leadership of multidiscipline teams.

Paul Forster

Head of Legal
Former Legal Director at Jet2. Paul has 15 years experience working in industry as General Counsel and Legal Director. He provides pragmatic, commercial risk management and strategic advice across all aspects of legal affairs.

Matthew Hill

Head of Trading
Matthew has 15 years in the energy industry working for RWE Trading. He has held many senior positions including Senior Global Commodity Analyst and Head of UK Power Desk Analyst.

Steve Naylor

Non Exec
Qualified Chartered Accountant with 25 years experience at Finance Director level in start-up and high growth businesses. In 2000, he was FD of an IT start up that in 2005 achieved an AIM flotation. This company was sold in 2007 and since then Steve has been helping businesses achieve their growth plans.

Mina. Energy in your hands.